Four tips to engaging with your customers post-purchase
Sponsored by BigCommerce It’s a well-known fact that it costs more for businesses to acquire new customers than to keep their existing customers coming back for repeat purchases. That’s why the...
View ArticleWD-40’s secret formula might surprise you, Garry Ridge says
Watch Mojo Moments CEO Susan Fowler interview WD-40 Co.’s Garry Ridge. (Screenshot courtesy of Susan Fowler) Warren Buffet regards WD-40 Co. as a brand with one of the best competitive moats on the...
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Do you have the school safety measures necessary for a safe learning space?
Insights is a SmartBrief Education Originals column that features perspectives from noted experts and leaders in education on the hot-button issues affecting schools and districts. All contributors are...
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New option on the horizon for children with PANS
Pediatric acute-onset neuropsychiatric syndrome, or PANS, has been a challenging disorder to both diagnose and treat. It causes sudden onset, debilitating and difficult to treat obsessive-compulsive...
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Do you have the school safety measures necessary for a safe learning space?
Insights is a SmartBrief Education Originals column that features perspectives from noted experts and leaders in education on the hot-button issues affecting schools and districts. All contributors are...
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4 ways to humanize your school-home communications
I’m super passionate about bringing a human face, voice and personality to a large school district like ours. We know that parents, families and the community as a whole connect with individual...
View ArticleWhat reading trends mean for content marketers
A recent Gallup poll reported that Americans are reading less than they have in 30 years. In fact, a recent Pew Research survey shows that nearly a quarter of Americans haven’t read a book in the past...
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There is no cruise control in leadership
The following is adapted from Steve McKee’s new book, TURNS: Where Business Is Won and Lost Straightaways are easy. It’s why they invented cruise control. But “set it and forget it” is a sure way to...
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3 good words of recommendation
What would you say if you had to give a recommendation for an executive being considered for a new leadership role? Baldoni A colleague of mine was presented with this challenge and, on the spot, came...
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Why all K-12 educators and administrators should use ChatGPT
I used to think the internet was the worst thing to happen to schools. Stern Cyberbullying. Fake primary sources. Misinformation. The death of the card catalog. Texting under the desk. I failed to see...
View ArticleHow stories are selling the new crop of fancy foods
Each year at the Summer Fancy Food Show in New York City, specialty food brands seek to stand out from the crowd, an often daunting task amid the more than 2,000 players setting up stalls to tell their...
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Q&A: GBTA’s Suzanne Neufang on the evolution of business travel
This post is sponsored by the Global Business Travel Association. Business travel has been steadily increasing after a pandemic-era downturn, and industry professionals are adapting to meet travelers’...
View ArticleHow publishers can diversify revenue streams
Heightened, ongoing economic impacts can bring increasingly-tight purse strings – from both consumers and advertisers. For publishers looking to monetize their content, this can bring a host of...
View ArticleJuggling learning and fun with center-based play
Preschoolers need to have several outlets throughout the day where they get to express their individual wants and needs within the framework of the classroom. For many educators, that’s called...
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Advice on expanding overseas in uncertain times
The European Union and the United States have the largest bilateral trade and investment relationship and enjoy the most integrated economic relationship in the world, notes the European Commission....
View ArticleOptimizing the Grid to Electrify Everything
Listen on Apple, Spotify, Google or Buzzsprout This episode is sponsored by: CDMSmith.com/Webinars CDMSmith.com/Energy ImpactAISummit.com When you think of the company 3M, you probably think of Post-it...
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6 ways to grow as a leader without burning out
Quy Raise your hand if you’ve experienced burnout at some point. I spent the last four years of my career as the spokesperson for the FBI in Northern California. The news cycle doesn’t recognize...
View ArticleSustainability in Action – The ACC Sustainability Leadership Awards
Listen on Apple, Spotify, Google or Buzzsprout Sponsored by: ImpactAISummit Sustainability presents different challenges for different organizations. For this episode, we partnered with the American...
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Sexist humor at work is even more toxic than you thought
Alonso In her expose of the sexism pervading Silicon Valley, company founder Elissa Shevinsky described her time at a startup as an “onslaught of misogyny, penis jokes, porn references, and general...
View ArticleRetail media: Why growth is moving off-site and in-store
In the ever-evolving landscape of retail media, three key opportunities stand out as transformative game-changers for brands and retailers. As retailers continue to fortify their media ecosystems and...
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